How many potential clients are you turning off or losing each day? Think of it. Every day you deliver marketing and sales messages to potential clients through various ways such as your website, emails, social media, voice mails and sales presentations.
Sending your message is one thing. How it is received however, is quite another thing. And if you’re not sending the right message, your message is not only getting lost, it’s hitting you where it hurts the most – your bottom line.
Why? Because if potential clients aren’t excited by your message or confused as to what you have to offer, they’re not going to pay any attention to you. And that means you’re missing out on potential opportunities, and (dare I say!), losing potential sales!
Day after day, month after month, year after year, that can add up to hundreds, thousands or millions of dollars in lost revenue – all because people didn’t buy into your message.
Got your attention? Good, because nowadays, no one can afford to leave money on the table. Trust me. It’s far better in your pocket!
So, if you’re not generating more leads for your business or substantially increasing your sales, then it’s time to change your message. It’s not working.
Change Your Message. Change Your Success.
If you keep on using the same marketing and sales messages, you’ll keep on getting the same results you are getting now. Nothing is going to change. But, if you change your message, you can change your success.
I know. I’ve spent 25 years in the marketing/advertising field, crafting successful messages for the Who’s Who of who’s who. And the most important thing I learned was this. When you create the right message to the right person the right way, you create success. And people will actually come to you, curious and interested in what you have to offer.
So how do you create the right message to the right person the right way? Simple, just remember these three little things…
1. The right message is about your customer, not about you.
In the beginning when you are trying to land new customers, you must remember that nobody cares about you, your product or your service (well, except for your mom!). All people care about is how you can help them. You can “blah, blah, blah” about your product or service all you want, and people won’t give a hoot! They only care about how your product or service will help them. Show them that and you’ve got their interest.
2. The right person is the one who needs you.
Your ideal customers are the ones who have a need or desire for your product or service. Remember, you can’t be all things to all people. And your market isn’t everyone. So, it’s incumbent upon you to get to know your customers’ needs, wishes and wants and fulfill them. The more you know about your customers, the easier it will be to craft your message to fit their needs. And chances are you’ll see your next customer walking down the street.
3. The right way is to make your value stand out amongst your competitors.
When you’re creating your marketing and sales messages, don’t (I repeat don’t!), be a “Me Too” company and sound the same as everyone else. You’ll lose any competitive value. Be different. Stand out. Get noticed. Give your message a likeable personality. Be your loveable self. Have fun with your messages. And people will gravitate to you, as they do with any charming personality.
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