How to turn website visitors into customers

How to turn website visitors into customers

Many websites nowadays are little more than a fancy, colourful brochure for a business.  I see it all the time. Entrepreneurs and small business professionals make their websites look pretty, while losing sight of the most important thing, the message. Whether trying...
Are Your Sales Messages Hurting Your Business?

Are Your Sales Messages Hurting Your Business?

How many potential clients are you losing each day?  Think of it. Every day you deliver marketing and sales messages to clients and potential clients through your website, email, social media, voice mail, presentations, advertising and other vehicles. Sending your...
What you say will determine what you sell

What you say will determine what you sell

If you’re trying to generate more leads and sales for your business, it’s important to deploy the right marketing and sales messages. Deliver the wrong message and you’ll turn people off and lose out on sales. Present the right message, and new business will come your...
People don’t want to hear about you

People don’t want to hear about you

The last thing a prospective client wants to hear about is YOU.  And when I say last, I mean last. In the beginning of a sales process, nobody wants to hear about you or your business. (Well, um, unless it’s your Mom!) All prospective clients care about in the...
Want More Sales? Change Your Message.

Want More Sales? Change Your Message.

Are you having a hard time generating leads for your business? Do you find that prospective clients don’t want to hear about your remarkable products or services? Then, it’s time to change your marketing and sales messages, because they’re not working. Why? Because...